Meta and Sierra among those advancing the personal agent protocol PAP
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Meta and Sierra, together with Genesys, Instinct, Rocket, Shopify, Stripe, Walmart, and other companies, are developing an open standard called the Personal Agent Protocol to define how personal AI agents interact with businesses. The protocol uses OAuth for identity authentication, letting consumers decide whether to grant agents read-only or write permissions, while businesses can set the scope of actions agents may perform through their websites, APIs (such as MCP, OpenAPI), or their own agents; the v0.1 specification is planned for release this month. The protocol is led by Bret Taylor, chairman of OpenAI and co-founder of Sierra, who said businesses need to know whether the entity accessing their services is a personal agent or a real person, to avoid random bots that do not represent users gaining access to services. Meanwhile, personal AI agents are frequently blocked by websites when shopping or booking tickets on behalf of users: Amazon has begun preventing Meta's Muse agent from browsing and purchasing its products; websites such as Walmart have kicked agents out due to interruptions in CAPTCHA buttons; Delta Air Lines said it has no partnership for third-party AI agents to book flights on its behalf, and United Airlines cited its terms of use to prohibit unauthorized automated access; Yelp requires agents to pay for access to content through its data licensing program, and eBay said its policies restrict unauthorized scraping.
Generated by AI from reports · Updated 4 days ago
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- TechCrunch AIPersonal AI agents blocked by websites; Meta and others push for open standards in agent-to-agent communication
Personal AI agents are frequently blocked by websites when completing tasks such as shopping and booking tickets on behalf of users, and Amazon has begun preventing Meta's Muse agent from browsing and purchasing its products. TechCrunch reported that sites like Walmart are not intentionally blocking agents; rather, interruptions in CAPTCHA buttons cause agents to be kicked out. Delta Air Lines said it has no partnership for third-party AI agents to book flights on behalf of users, while United Airlines cited its terms of use to prohibit unauthorized automated access. Yelp said it does not allow non-human traffic unless agents pay to access content through its data licensing program; eBay said its policies restrict unauthorized scraping and model training, not all third-party shopping agents. Some users reported that eBay banned accounts for using agent AI, and Google also kicked out Instinct while it was cleaning a Gmail inbox. CDNs such as Cloudflare are considered likely to interfere with Muse traffic, and after its September 15 adjustment of crawler default settings, websites that originally blocked AI bots for security reasons now block AI agents on pages containing ads.
- CNBC · TechnologyMeta, Walmart, Stripe, and others jointly release a personal agent protocol
Meta, Walmart, Stripe and other companies jointly released an open standard called the personal agent protocol, used to regulate how AI agents interact with enterprises. The protocol is led by Bret Taylor, chairman of OpenAI and co-founder of Sierra, with Sierra also participating. Taylor said enterprises need to know whether the party accessing their services is a personal agent or a real person, to avoid random bots that do not represent users gaining access to services, and said the field was in a state of chaos before the standard emerged. Meta's vice president of engineering and consumer products, David Singleton, emphasized safety, saying agents need users to share credit card and personal information, and the new standard provides a degree of visibility and control, comparing it to universal standards like email. Taylor said OpenAI and Anthropic have not yet joined, but he expects these AI giants to participate.
- SierraMeta and Sierra announced joint development of the Personal Agent Protocol, with the v0.1 specification planned for release this month
Meta and Sierra, together with Genesys, Instinct, Rocket, Shopify, Stripe, Walmart, and other companies, are developing an open standard called the Personal Agent Protocol to define how personal AI agents interact with businesses. The protocol uses OAuth for identity authentication, letting consumers decide whether to grant agents read-only or write permissions, while businesses can set the scope of actions agents may perform through their websites, APIs (such as MCP, OpenAPI), or their own agents. The v0.1 specification is planned for release later this month, along with a reference implementation.
Related discussion
- 网页IT之家Meta partners with multiple companies to launch the PAP protocol: standardizing how personal agents interact with enterprise services(opens the original post in a new tab)
- Older than 72 hours · Not included in the 72-hour figures
- 网页SiliconANGLE · AIMeta teams up with Bret Taylor’s Sierra Technologies on new standards for AI agent commerce(opens the original post in a new tab)
- 网页cnBetaMeta and Walmart among those jointly developing a "personal agent protocol"(opens the original post in a new tab)
- 网页TechmemeMeta, Walmart, Instinct, Shopify, Sierra, Stripe, and others publish the Personal Agent Protocol to standardize and secure how AI bots interact with businesses (Kate Rooney/CNBC)(opens the original post in a new tab)
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