Italian Prime Minister Meloni applies for EU trademark for her voice to counter AI deepfakes

1. 19:24
   网页BBC News · Technology· Discussion

   Italian PM files to trademark her voice against AI threats(opens the original post in a new tab)
2. 12:58
   网页IT之家· Discussion

   To guard against AI deepfakes, Italian Prime Minister Meloni applies to register her voice as a trademark(opens the original post in a new tab)
3. 11:32
   XX @rohanpaul_ai· Discussion

   expect law firms to start selling "identity portfolios" that bundle trademarks on a client's voice, face and catchphrases, much as they b...(opens the original post in a new tab)

1. 23:31
   Financial Times · 人工智能

   Meloni applies to EU for voice trademark to counter AI deepfakes

   Italian Prime Minister Giorgia Meloni has filed a sound trademark application with the European Union Intellectual Property Office, using two four-second voice samples of "Io sono Giorgia Meloni," and the application is currently under examination. This move comes ahead of Italy's general election next year, as a large number of deepfake videos impersonating her to promote investment schemes have recently appeared on social media, and her voice clone has also been used in campaign ads urging voters to oust her. Lawyer Guido Scorza believes that filing a trademark infringement complaint makes it easier to get platforms to remove content than filing a personal data complaint; Gianni Riotta, head of the Italian Digital Media Observatory, noted that trademark protection is unlikely to curb the scale of deepfake spread, and its real value lies in raising public awareness.

2. 22:40
   POLITICO

   Meloni applies for voice trademark to counter deepfakes

   Italian Prime Minister Giorgia Meloni has filed a sound trademark application with the European Union Intellectual Property Office (EUIPO) to address deepfakes. In a Facebook post, she said deepfakes can deceive, manipulate, and target anyone, and that she can defend herself, but many cannot. If approved, the sound trademark could provide Meloni with additional legal grounds to challenge unauthorized commercial use of the protected recording within the scope of the goods and services it covers, but it would not give her comprehensive control over all AI-generated voice imitations, nor would it make deepfakes a criminal offense. The revised AI Act passed by the EU in July requires deepfakes to be clearly disclosed and bans AI systems that generate non-consensual sexual images, videos, or audio of identifiable individuals, as well as systems that generate child sexual abuse material. The EUIPO application is still under examination.

3. Time not given
   Reuters via TradingView

   Italian Prime Minister Giorgia Meloni applies for an EU trademark for her voice over AI deepfake risks

   Italian Prime Minister Giorgia Meloni is applying for an EU trademark for her voice to address AI deepfake risks.

4. Time not given
   AP via ABC News

   Italian Prime Minister Meloni applies for EU trademark for her voice to counter AI deepfakes

   Italian Prime Minister Giorgia Meloni has applied to the European Union Intellectual Property Office to register her voice as a trademark, to guard against AI-generated deepfakes. The application includes a four-second recording of her repeating "Io sono Giorgia Meloni" (I am Giorgia Meloni) in Italian. The move comes as governments, regulators and public figures grapple with AI tools that can convincingly replicate voices and images. Meloni has in recent years repeatedly encountered fake images circulated as real content, and she has warned that deepfakes can deceive, manipulate and harm anyone. Italian media reported that even if the application is approved, the trademark would not automatically stop AI from imitating her voice, but could serve as an additional legal tool.

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